SOLUTIONS
Our Solution for Success

Truth be told, when it comes to the Internet as a driver for a companies marketing campaign, most people still have not figured it out. Believe it or not, we are still in the Wild West and eLethal is a sophisticated marketing company that can provide your company with the direction and experience to build your business. A website in and of itself does not solve your marketing problems. The key for your success in an integrated digital marketing solution combined with your company’s expertise in its products and/or services.

In traditional media (newspaper, direct mail, television), advertisers are typically only able to utilize two targeting options to reach their audiences in any significant numbers: the "who" (demographics) and the "where" (designated marketing areas). That kind of media planning creates an incredible amount of waste.

Sure, they reach a lot of people, and most of them might even be in the right demographic group or geographic location. But so many advertisers are communicating with literally millions of people just to reach those precious few who actually need or desire their products or services. With many media campaigns, the strategy is to build a brand and create desire, but if you aren't selling products that can be consumed by anyone at anytime like Coke and Pepsi, offline mass media can be very wasteful. It blows our mind that online budgets are still dwarfed by offline programs that don't deliver a tenth of the value that online Internet delivers. How many times have you seen a TV ad that might apply to 1 out of 1000 people?

Companies who don’t have huge marketing budgets, and who aren't selling to everyone should be saturating the critical moment or “When Factor” opportunities, when prospects and consumers are actively seeking what they're selling or are genuinely in need of their products.

This is where eLethal and “The Internet” excel. Nothing provides as many critical moments as eLethal online. It's why for so many advertisers offline will never perform as well as online. The amazing attribute that online and search-based media have that most offline media lack is the power to target the "When Factor” in such volume.


The When Factor
The “When Factor” is the critical moment related to your products or services, where targeting and timing intersect, and this is where we like target and saturate our efforts to get you the most for your money. 

Every product and service has a "When Factor. For example, with car insurance, the "When Factor” is when you're about to buy a car, so auto sites are a perfect fit. With a mortgage, try moving and real estate sites. A personal injury attorney? How about a health site or the health section of a site? With electronics, try a site that reviews electronic products, or an entertainment site. And it works in a similar fashion for email campaigns too.

True, opportunity sizes differ, but there are a lot of these opportunities out there. In many cases elethal will also combine this strategy with some less targeted banner advertising as well as a paid search strategy. This usually gives our clients the right combination of leads at the right price.

The impressions and actions eLethal creates in your “When Factor” campaign are many times more valuable and effective from any other type of advertising campaign. It’s not just about quantity, but quality!

So when are you going to let eLethal Media, uncover your “When Factor” formula for success!